I have been shooting digital with a film state of mind for years. What that means, is I try to get the closest to a final image while in the field as I can. Singh-Ray is a valuable part of that equation for me. They give me a creative freedom out in the field dealing with exposure control, and color representation that I just can't find anywhere else. I have come to rely on their filters for so much of my work, and I think they help in establishing my own personal style in photography. I keep them close at all times! – Greg Kiser